For Immediate Release
Waterloo Region, ON (November 25, 2015) Creative Enterprise Initiative (CEI) has released a survey of profit and non-profit organizations specifically engaged in digital media, marketing communications and cultural media content in Waterloo Region. The Creative Content Industry report, commissioned in October of 2014, provides an inventory and an assessment for and from businesses that produce digital “content”: film and video production, video games, music recording and publishing, commercial theatre, interactive digital media as well as magazine and book publishing, storytellers, designers, companies that work in both traditional and new media.
The report also includes actionable recommendations towards addressing the development needs of the content creation industry in Waterloo Region.
Roger Farwell, CEI’s Acting CEO notes “There is vigorous infrastructure support for the hardware and software layers of digital media in Waterloo Region. With a stronger provision for the creative content layer, we can undoubtedly deliver a digital arts strategy worthy of global recognition, and ultimately, that contributes toward attracting talent and business investment to help drive economic development priorities in our area. ”
As identified in CEI’s recently released organizational review, Waterloo Region is in need of projects and spaces that inspire and engage the public to participate “on the street”. CEI is proposing a digital arts infrastructure plan to address this, working with, and through organizations, agencies and institutions to focus on a digital art strategy for the Region. A cohesive creative content cluster is imperative to the success of projects that will complement and enhance digital installations and art initiatives that already exist, and introduce new projects modeled after those that are presented successfully in other creative cities.
“To ensure the vitality and continued excellence of media arts in our community, it is imperative that we acknowledge and work toward providing assistance to professional artists, groups, collectives and organizations that use film, video, new media and audio as their means of artistic expression or that contribute to making them better known and appreciated. The Creative Content cluster report is a good step toward enumerating the opportunities for development and growth of these industries in our region.” adds Deborah Currie, CEI’s Director of Operations and Strategic Initiatives.
The Creative Content Industry in Waterloo Region Report was featured at Interactive Ontario’s iON event held earlier today at the Kitchener Public Library. The seminar, focused on Interactive Digital Media, was part of a province-wide event series bringing knowledge sharing, networking and economic development opportunities to companies in Kitchener-Waterloo, the Niagara-St. Catharines region and Ottawa. Established professionals, students and freelancers had the first opportunity to study the five recommendations from the report, and to help define the growth of the creative industries in the region for the future.
The full report, which received financial support from the Ontario Media Development Corporation (OMDC), the cities of Kitchener, Cambridge and Waterloo, the Region of Waterloo, the University of Waterloo Stratford Campus, Communitech and private sector businesses Spear Street Capital and Whitney Developments, can be downloaded from the CEI website www.creativeenterprise.ca.
About the OMDC
Ontario Media Development Corporation (OMDC) is an agency of the Ontario Ministry of Culture that facilitates economic development opportunities for Ontario’s cultural media industries including the book publishing, film and television, interactive digital media, magazine publishing, and music industries.
About Creative Enterprise Initiative (CEI)
CEI is a non-profit organization whose objective is to make Waterloo Region vibrant, attractive and a highly desirable place to work, live, play and stay by igniting investment and engagement in creative industries to attract new businesses/jobs to our region, and retain existing talent. We do this through facilitative leadership and collaboration with other partners to help develop, grow and establish creative and artistic initiatives to maximize financial contributions, ensure efficiencies and effectiveness and provide professional support resources.
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